Product Demonstrator Job Description Template [2024]

A Product Demonstrator is a professional who showcases and promotes products to potential customers by providing live demonstrations and highlighting key features, benefits, and usage.

Use this Product Demonstrator job description template to promote your job openings and attract qualified candidates. Customize the job brief, responsibilities, requirements, and skills according to your specific needs.

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Job Brief

We are looking for an enthusiastic and outgoing Product Demonstrator to join our team. As a Product Demonstrator, you will showcase and promote our products to potential customers, creating engaging and informative demonstrations.

The ideal candidate should have excellent communication skills, a friendly and approachable demeanor, and the ability to captivate an audience.


  • Set up product demonstration stations at designated locations to attract and engage potential customers
  • Demonstrate the features, benefits, and usage of products to create an interactive and memorable experience
  • Effectively communicate key selling points and answer customer inquiries during demonstrations
  • Distribute samples or promotional materials to encourage product trial and purchase
  • Gather customer feedback and insights to relay to the marketing and product development teams
  • Achieve and exceed sales targets through effective demonstration techniques and persuasive communication
  • Maintain a clean and organized demonstration area, including restocking products and disposing of waste
  • Collaborate with store staff and management to coordinate demonstration schedules and logistics
  • Stay informed about product knowledge, updates, and industry trends
  • Attend training sessions to enhance demonstration skills and stay current on product information

Requirements and Skills

  • Proven experience as a Product Demonstrator or in a similar role
  • Excellent communication and presentation skills
  • Outgoing and approachable personality with a passion for engaging with people
  • Ability to captivate an audience and create an entertaining and informative demonstration
  • Sales-oriented mindset with the ability to persuade and influence purchasing decisions
  • Reliable and punctual with strong organizational skills
  • Flexibility to work weekends, holidays, and varied hours based on demonstration schedules
  • Physical stamina to stand for extended periods and set up demonstration materials
  • Basic knowledge of the products being demonstrated and the ability to convey features and benefits
  • High school diploma or equivalent; additional education in sales or marketing is a plus

Frequently Asked Questions

What is a Product Demonstrator?
A Product Demonstrator is a professional who showcases and promotes products to potential customers by providing live demonstrations and highlighting key features, benefits, and usage.
What does a Product Demonstrator do?
A Product Demonstrator is responsible for conducting live demonstrations of products, engaging with customers to answer questions and provide information, creating interactive and positive experiences to encourage product interest, distributing samples or promotional materials, collaborating with sales and marketing teams for promotional campaigns, setting up and maintaining demonstration stations in retail or event settings, and monitoring and reporting on customer feedback and product reception.
What should you look for in a Product Demonstrator resume?
When reviewing a Product Demonstrator resume, consider:
  • Experience in conducting live demonstrations and interacting with customers
  • Strong communication and interpersonal skills
  • Knowledge of the demonstrated products and their features
  • Ability to create engaging and positive customer experiences
  • Flexibility to work in various retail or event settings
  • Sales and marketing collaboration experience
  • Any relevant certifications or training in product demonstration or related areas

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